The color yellow can be bright and intense, which is perhaps why it can often invoke such strong feelings. Yellow can quickly grab attention, but it can also be abrasive when overused. It can appear warm and bright, yet it can also lead to visual fatigue.

Color psychology suggests that certain colors are capable of evoking certain moods and may even have an influence over behavior and well-being. While color associations can be influenced by a number of different factors, including past experiences and cultural associations, some colors do tend to evoke certain moods or feelings.